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Call of Duty Slumps Ahead of Potential Activision-Microsoft Deal

4 years ago
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Hundreds of thousands of individuals stopped enjoying Name of Obligation within the first quarter of 2022, as one in every of gaming’s high franchises continued to chill off, in line with Activision Blizzard’s newest monetary outcomes. From a report: Name of Obligation is the largest annual franchise in gaming, so any struggles can have knock-on results for the remainder of the business. Activision Blizzard stated its Activision-branded video games — which almost fully encompass Name of Obligation — had 100 million month-to-month lively customers within the first three months of 2022. That is down from 107 million within the quarter earlier than. And it is down from 150 million within the first three months of 2021. The drop comes as Microsoft presses ahead on a bid to purchase Activision Blizzard for $69 billion. In a press launch, the corporate blamed the decline on “decrease premium gross sales” for November’s Name of Obligation: Vanguard in comparison with November 2020’s Name of Obligation: Black Ops Chilly Warfare. It additionally cited “decrease engagement” for free-to-play Name of Obligation: Warzone and flat efficiency for its Name of Obligation: Cellular title.



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