The Korean pop woman band’s digital live performance in PUBG Cell secured over 320 million votes and received the MTV Video Music Award for Greatest Metaverse Efficiency.
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As seen within the Tweet above, MTV launched a brand new class of awards, Greatest Metaverse Efficiency, to the VMA to be able to assist digital live shows just like the one hosted on PUBG Cell.
In keeping with an MTV spokesperson, the platform began exploring choices to host live shows in a digital atmosphere as we see lots of the artists interacting with the followers by way of the metaverse. Fortnite takes our credit score for internet hosting the Astronomical live performance by Travis Scott in 2020.
“We noticed the chance to focus on and honor a number of the greatest, most impactful executions of this – and rejoice artists who’ve discovered inventive methods to make use of these areas – which led to the addition of Greatest Metaverse Class this 12 months,” the spokesperson mentioned.
Chief Advertising and marketing Officer at MTV Leisure Studio, Amy Campbell, says, “One of the crucial thrilling issues about it’s that it brings the VMA expertise to individuals wherever they’re on the planet.”
Apart from Blackpink, 5 different teams and artists have been nominated for the Greatest Metaverse Efficiency award. They embrace BTS (one other well-known Ok-pop group hailing from South Korea) performing in Minecraft, Twenty-One Pilots in Roblox, Ariana Grande in Fortnite, Charlie XCX in Roblox, and Justin Bieber performing in Wave.
Ariana Grande followers are livid over Blackpink allegedly stealing the award from her favourite singer as they assume Blackpink’s metaverse efficiency was a “low-cost clone” of Ariana Grande’s Fortnite occasion.
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