Effectively-known worldwide as a robust automobile producer, Ford Motors has made an attention-grabbing foray into the metaverse this week.
In line with the US Patent and Commerce Workplace (USPTO), the corporate has formally filed 19 trademark purposes for its fashionable automobile manufacturers. The choice comes within the wake of huge layoffs all through the corporate to chop prices and get again into the inexperienced after a brutal lockdown.
Consequently, the choice to enter the metaverse seems to be one of many methods the producer goals to recapture the initiative and mitigate losses by attracting the curiosity of youthful, extra technically savvy clients.
Trying deeper into Ford’s patent purposes, the corporate goals to supply a variety of its Sports activities Utility Automobiles (SUVs), vans, automobiles and vans as textual content, artwork, video and audio NFTs.
Ford Motors within the metaverse: rolling out digital / leisure providers.
As a part of these patents, Ford Motor may also be capable to monetise its digital autos as playable property inside digital worlds, together with varied equipment for his or her respective automobile fashions.
Leveraging Augmented and Digital Actuality (AR / VR), Ford Motors goals to assist on-line automobile exhibitions for would-be automobile collectors.
