Amazon is contemplating launching a brand new standalone app for its stay sports activities protection and different sports activities content material, a brand new report claims.
It might imply the e-commerce large separating its present sports activities choices from Prime Video to supply it as a part of a separate product, The Data reported on Wednesday, citing sources with information of the matter.
Amazon carries a rising vary of sports activities content material that features livestreams of fixtures from the NFL and U.Okay.’s Premier League soccer, whereas it additionally has a particular take care of the New York Yankees to indicate a few of its baseball video games.
The corporate has supplied no official phrase on the chance of it launching a standalone sports activities app, although it’s price noting that The Data’s report comes after latest feedback by Amazon CEO Andy Jassy during which he confirmed that stay sports activities have been a unbroken space of curiosity for the corporate.
It’s additionally not clear when Amazon may launch such an app, and whether or not it is going to cost a subscription charge for its use. It’s additionally potential that alongside the app it might maintain its sports activities content material on Prime Video however put it behind a paywall.
Rights to stream stay sports activities might be pricey, however such offers can even assist to tug in additional subscribers to streaming platforms.
Apple, for instance, can be exploring the house with Apple TV+ inking an settlement with MLB earlier this yr to livestream video games on Friday nights. It’s additionally develop into the unique streamer for MLS video games for the following decade.
Streaming service Peacock additionally gives a rising vary of stay sports activities occasions, although that’s not a shock contemplating it’s backed by NBC. Content material — a few of it unique — consists of NFL, Premier League, MLB, WWE, golf, and NASCAR.
And only recently, YouTube introduced a deal for NFL Sunday Ticket costing it $2 billion a yr. In an indication of how streaming companies are beginning to make their presence felt within the stay sports activities house, YouTube’s deal noticed it nab the bundle from satellite-TV supplier DirecTV, which carried it since 1994.
Editors’ Suggestions
