Constructed as a blockchain platform to combine cell video games into the metaverse, Infinite Arcade has lately introduced the appointment of Andrew Dubatowka because the Core Contributor of the product advertising group.
Dubatowka spent 4 years on the main monetary companies firm Visa as senior director of worldwide advertising. His 15-year advertising expertise contains key positions at Intel, Johnson & Johnson, Google, Pandora, Charles Schwab, Wells Fargo, IPG Mediabrands and AdColony, which was lately acquired by Digital Turbine for $400 million.
Following the launch of Infinite Arcade in February, Dubatowka will now be answerable for the agency’s international advertising.
From aspect hustle to predominant quest
Dubatowka commented: “I’m tremendous excited to hitch Infinite Arcade on a full time, everlasting foundation after engaged on the venture as a aspect hustle for the previous six months.
“The venture is all a couple of agency perception in two issues: the advantages that blockchain know-how can carry to the video games trade; and, by means of these advantages, that gaming would be the ramp that onboards a whole bunch of thousands and thousands of individuals into Web3.”
Şekip Can Gökalp, core contributor of technique at Infinite Arcade, added: “Securing a marketer of Andrew’s calibre for such an early-stage enterprise, and from one of many largest monetary companies firms on this planet, is basically particular for Infinite Arcade.”
“It’s a testomony to the actual fact we’re doing one thing transformative within the gaming area, which stands at an inflection level with the arrival of emergent applied sciences comparable to blockchain and NFTs. We’re constructing bridges that carry world-class gaming content material to gamers who’re invested in possession and neighborhood, and Andrew is a vital a part of that.”
Infinite Arcade’s Ekin Eris spoke with PocketGamer.biz about her experiences within the Turkish video games trade, and combating poisonous working cultures merely by means of adjustments to bodily working patterns.
