Throughout the Google IO 2023 keynote, the corporate’s VP of product administration, Sameer Samat threw shade at Apple for not adopting the RCS messaging normal. We’ll see what particularly he mentioned and why he mentioned so. We will additionally transient you on the importance of RCS and why Apple isn’t prepared to leap on the RCS bandwagon.
To begin with, what’s RCS?
RCS: Wealthy Communication Providers
RCS or Common RCS Profile from GSMA goals to improve SMS with the power to ship wealthy multimedia messages over the web. Another options of RCS messaging embrace no character restrict, typing standing indicator, learn receipts, and the choice to share the placement.
These are options that you’d discover on iMessage (Apple) and WhatsApp (Meta). The latter is out there on Android. However, RCS would come as a part of the built-in Messages app on all fashionable Android smartphones.
Why Google is spearheading RCS?
Google appears to need Messages because the de-facto messaging app on Android. To date it has managed to band collectively service operators and Android smartphone producers to undertake RCS.
Apple is the lacking piece of the puzzle, so to talk. On the IO stage, Sameer Samat mentioned, “If you end up texting in a bunch chat, you should not have to fret about whether or not everyone seems to be utilizing the identical kind of telephone. Sending high-quality photographs and video, getting typing notifications and end-to-end encryption ought to all simply work. That is why we have labored with our companions on upgrading previous SMS and MMS expertise to a contemporary normal known as RCS. That makes all of this attainable, and there are actually over 800 million folks with RCS. On our approach to over a billion by the top of the 12 months. We hope each cellular working System will get the message and adopts RCS. So we are able to all hand around in the group chat collectively, it doesn’t matter what machine we’re utilizing.”
So, you most likely get why Google is pushing for RCS. Let’s perceive the opposite aspect of the coin now.
Why Apple isn’t able to undertake RCS?
:
As alluded to above, iMessage, the default messaging app from Apple brings the entire above options to iPhones and iPads already. However iMessage works between iPhones and iPads solely. When an Apple consumer sends a wealthy multimedia message to an Android consumer, they both lose out on some options and the Android consumer’s responses seem in a inexperienced bubble versus the Apple consumer’s inexperienced bubble.
This Blue Bubble vs Inexperienced Bubble is an actual cultural factor in some markets just like the US. Teenagers and singles get ostracised for being inexperienced bubble folks. This, thus acts as a terrific lock-in software for retaining folks inside Apple’s walled backyard.
It additionally trumpets “what occurs in your iPhone, stays in your iPhone”. Even with out RCS, you could have options like WhatsApp, and Fb Messenger with interoperability and being utilized by tens of millions. So, for all these causes, Apple, subsequently, seems to have very much less incentive to undertake RCS.
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