Form of You singer Ed Sheeran has mentioned he turned down the prospect to look in Fortnite, as he does not play the sport.
Talking on the Warnes Manner podcast (thanks, ShiinaBR), Sheeran recalled being requested by his administration firm if he wished to comply with within the footsteps of his Delinquent trackmate Travis Scott and seem within the recreation — to which Sheeran declined.
The singer’s reasoning? Sheeran has mentioned he most well-liked his collaborations to really feel genuine by being with issues he really used or loved — and he did not play Fortnite. He does, nonetheless, play Pokémon — and it was this brush with Fortnite that then preceded Sheeran’s 2022 team-up with The Pokémon Firm, which resulted in a Pokémon-infused music video for his tune Celestial.
“They requested me to do one thing for Fortnite, my file label, and I used to be like… ‘I do not play Fortnite,'” Sheeran recalled. “I really feel like everytime you see my face subsequent to any product, I would like it to be subsequent to one thing I really do.
“So ketchup, I f***ing love ketchup,” he continued, referencing his collab with tomato sauce model Heinz again in 2019, the place he launched limited-edition ketchup bottles rebranded as Edchup. “Guitars, I play the guitars I [promote]… I feel it needs to be actual.
“So when my file firm had been like ‘oh, we are able to put you in a Fortnite recreation’, I used to be like, [I] do not actually need to try this, however I do play Pokémon,” he added. “So we contacted Pokémon and that is why we did the tune for the factor. I like Pokémon.”
Lots of Sheeran’s personal collaborators have already got Fortnite skins, together with Travis Scott, Bruno Mars and J Balvin. And Fortnite nonetheless options a few of Sheeran’s music, which is that can be purchased as an in-game observe and an emote. Fortnite additionally lately collaborated with Recreation of Thrones, including a trio of characters from George R.R. Martin’s collection into the sport. There isn’t any signal but of Sheeran’s personal unpopular Recreation of Thrones character, nonetheless.
Picture credit score: Arturo Holmes/Getty Pictures for iHeartRadio.
Tom Phillips is IGN’s Information Editor. You possibly can attain Tom at tom_phillips@ign.com or discover him on Bluesky @tomphillipseg.bsky.social
