Genvid has introduced the appointment of Andrew Schneider has joined the corporate in two key management roles: president of Genvid Leisure, and chief advertising and marketing officer of mum or dad firm Genvid Holdings.
Schneider has in depth expertise inside leisure industries, largely lately serving as CMO of FOX Guess & PokerStars USA’s Flutter Leisure, senior vp of promoting for Disney Streaming Providers – overseeing the launch of Disney+ and ESPN+ – and government roles at Sony Photos and NBCUniversal.
His obligations at Genvid Leisure embrace duty for the publishing of the agency’s Massively Interactive Dwell Occasions, together with the upcoming The Strolling Lifeless: Final Mile.
“Lean-in, interactive content material”
Jacob Navok, CEO and co-founder of Genvid Holdings, said: “Andy’s deep expertise in streaming, video games, and leisure might be invaluable in his two mission-critical roles as we proceed to increase either side of our enterprise.
“Andy might be instrumental in serving to us fulfill our imaginative and prescient of launching all-new experiences that merge lean-back leisure with lean-in, interactive content material.”
Schneider himself added: “Genvid is establishing a complete new leisure style permitting followers to assist form and affect new tales involving worlds and characters they love. The chance to work with the proficient entrepreneurs at Genvid and a roster of beloved franchises to determine MILEs within the hearts and minds of shoppers worldwide is exhilarating.”
Genvid additionally lately introduced onboard Arthur von Nagel as vp of manufacturing, and can head the agency’s new publishing division.
