Bharti Airtel on June 13, 2022 introduced that their paid video streaming service, Airtel Xstream, has hit the two million paid subscribers milestone inside a span of 100 days. Because of this, it’s reportedly the quickest rising OTT aggregator platform in India. Airtel Xstream gives the biggest bouquet of OTT platforms throughout TV and cellular codecs in India. Subscribers can subscribe to a single OTT supplier from the choice for a minimal worth of Rs 148.
The Airtel Xstream Premium giant display format launched earlier within the yr, and for Rs 149 permits entry to over 10,500 motion pictures, exhibits and Reside TV from Airtel’s OTT companions, together with Sony LIV, Eros Now, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Extremely, HungamaPlay, EPICon, Ducobay, DicoTV and extra.
Prime 5 motion pictures and net exhibits on Airtel Xstream within the final month
| Films | Net exhibits |
| James (Kanda) on SonyLiv | Gullak (Hindi) on SonyLiv |
| Haathi Mere Saathi (Hindi) on ErosNow | Flesh (Hindi) on ErosNow |
| Spartacus (English) on LionsgatePlay | Montu Pilot (Bengali) on HoiChoi |
| Puzhu (Malayalam) on SonyLiv | Swaanng (Hindi) on Hungama |
|
Oruthee (Malayalam) on ManoramaMax
|
Jugaadistan (Hindi) on LionsgatePlay |
In response to Airtel, a good portion of the repeat recharges and subscriptions have been seen within the states of Maharashtra, Karnataka and Andhra Pradesh. The typical viewing time on the Airtel Xstream platform is presently sitting at 150 minutes in keeping with the corporate and is persistently rising. One other attention-grabbing statistic is the curiosity in native content material, as apparently, 80 per cent of the customers are coming from non-metros. 51 per cent of the time spent on Airtel Xstream was on collection corresponding to Gullak, and Undekhi in keeping with Airtel, with the bulk curiosity in Northern areas. Films got here in a detailed second at 49 per cent, with regional blockbusters like James taking the cake with most view time. Regional exhibits and flicks are doing very nicely on Airtel Xstream James (Kannada), Maandu (Tamil), and Aadavallu Meeku Joharlu (Telugu), are a number of the motion pictures which were trending on the platform within the high 5 spots for the final month. As you may see, these are all regional motion pictures, and in keeping with Airtel, there’s a excessive demand for these motion pictures all through India. SonyLive, Hungama, Eros Now and LionsGate are essentially the most looked for content material companions on the OTT aggregator. Moreover, Airtel additionally has plans to advertise extra native expertise on the platform.
Airtel Xstream OTT statistics
- Most watched content material – Hindi (57 per cent) adopted by English, Tamil and Telegu
- Karnataka, Kerala, Andhra Pradesh, and Tamil Nadu favor spending time watching motion pictures (70 per cent) over net collection.
- Most Well-liked dubbed content material in Hindi- James (Kannada movie dubbed to Hindi).
- The preferred dubbed motion pictures on the platform – are Greenland, 355 and John Wick from Lionsgate Play.
- Most demand for content material dubbed in Hindi comes from Delhi, Karnataka and Bihar.
- Rip-off 1992, Undekhi and Gullak from Sony Liv are the most-watched Hindi net collection in Tamil Nadu, Andhra Pradesh and Kerala.
- Oruthee, Kallan Dsouza and Evening Drive – most seen Malayalam content material outdoors Kerala.
