Nerf, the main foam dart and water weapon producer, has unveiled its first-ever mascot, which fittingly goes by the identify Murph. Murph Nerfington (I gave them the final identify) will characterize the corporate as a part of a multi-year advertising and marketing push in social media, public occasions, and extra.
Murph seems to be like a Koosh mascot greater than a Nerf consultant, though that will nonetheless be underneath the Hasbro umbrella. Nonetheless, in case you look intently, you’ll be able to see Murph is made totally out of froth Nerf darts. The brand new character was created in affiliation with a brand new summer season initiative for the corporate to ask households to get out and play. Additionally, given the language of they/them pronouns within the mascot’s announcement, Murph doesn’t have a set gender. So joyful Satisfaction month, Murph! The corporate even has a brand new mnemonic that Murph embodies, “Unleash the play in you.” I’m unsure what hard-to-remember matter this mnemonic is meant to remind us of, but it surely’s a cute sufficient slogan nonetheless.
Beneath are a handful of promotional pictures of Murph handing some new Nerf weapons and looking out like a late 2000s physics tech demo.
In a press launch shared with Sport Informer, right here’s what Adam Kleinman, senior vice chairman and common supervisor of Nerf, has to say to welcome Murph into existence:
“The launch of Murph is a testomony to the success of Hasbro’s Model Blueprint technique and turning Nerf into the social, energetic play model it’s seen as at present. We’re thrilled to introduce Murph to followers, a mascot that represents the playful spirit that lives inside us all and is unleashed by Nerf.”
In case you see Murph round this summer season, make sure that to offer them a pleasant chilly spray out of your Nerf Tremendous Soaker. You would be doing them a favor; it needs to be hotter than hell in that swimsuit.
The place on the mascot household tree do you suppose Murph belongs? Is it on the department with Gritty, or perhaps with AM/PM’s Toomgis? How about with the McDonald’s Fry Youngsters? Tell us within the feedback!
