Atari is among the many oldest and most well-known names within the gaming trade, and it’s celebrating its fiftieth yr on June 27. It first established its headquarters in Sunnyvale, California, neighbor to a bunch of now-famous tech startups. The brand new brand, a callback to the retro design of the previous location, options the corporate’s basic branding alongside a semi-transparent “50.” Atari is asking the limited-time celebration brand “Borregas” after the road the place you possibly can discover the headquarters. In line with the corporate, this design will be part of with the beforehand revealed “Sunnyvale” anniversary brand in gracing the various upcoming company bulletins, recreation reveals, partnerships, and merchandising collaborations.
“Design innovation was a basic driver and differentiator for Atari throughout the golden age of video video games,” mentioned Wade Rosen, CEO of Atari. “Each artist, designer, and engineer challenged themselves to succeed in inventive excellence; it’s a hallmark of Atari that persists to at the present time.”
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Within the midst of the emblem’s reveal, it additionally appears like an Atari basic is getting a revival. In line with Gamerbraves, a follow-up to Yar’s Revenge is within the works. The knowledge comes straight from Howard Scott Warshaw, who labored at Atari within the ‘80s and created the title for the Atari 2600. The interview contained few concrete particulars on the venture, simply that it appears the sequel has been greenlit. Hopefully, we’ll hear extra concerning the recreation as improvement continues.
Supply: Recreation Informer
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