In what PUBG Cellular is looking its most formidable partnership so far, Ok-pop band PLACKPINK can be holding the platform’s first in-game live performance.
The live performance will launch as a part of Model 2.1 of the title. Titled The Digital, the live performance can be held on July 22-23 and July 29-30 in North and South America, and July 23-24 and July 30-31 throughout the remainder of the world. On the live performance, the band may even debut their new observe and the accompanying music video.
PUBG Cellular beforehand collaborated with BLACKPINK to have fun the discharge of their report THE ALBUM, and are hoping to take their partnership to the following degree with the upcoming occasion.
The rise of digital concert events
In-game concert events have lengthy been popularised in video games, explicit in metaverse-defining enviromments equivalent to Fortnite and Roblox. Nevertheless, it’s considerably extra uncommon for musicians to premiere tracks – not too long ago, the Black Eyed Peas pre-released their newest single by means of House Ape Video games’ Beatstar.
“PUBG Cellular is honored to be partnering with BLACKPINK once more as we proceed to deepen the connection between their superb music and our sport. Our first ever in-game live performance is about to be a groundbreaking occasion, increasing the ever-evolving world of PUBG Cellular and setting the stage for a BLACKPINK comeback that can be remembered for years to come back,” mentioned PUBG Cellular Head of Publishing at Tencent Video games Vincent Wang.
Though the in-game live performance is a primary for PUBG MOBILE, digital concert events first started in 2006, when Duran Duran held a live performance in Second Life. 2017 noticed the launch of TheWaveVR, a devoted platform for digital concert events, which hosted performances by artists equivalent to Imogen Heap. The service shut down in 2021.
Nevertheless, because the COVID-19 pandemic made holding conventional concert events inconceivable, digital concert events grew in reputation, with artists equivalent to Diplo, BTS, and Ariana Grande holding concert events on Fortnite.
