Nike has opened a brand new Web3-styled retailer based mostly in Seoul, South Korea, known as Nike Model Retailer.
Nike has taken the world by storm so far as I bear in mind! You’ll find Nike merchandise worldwide, from Rio’s favelas to Atlanta’s road basketball courts. The Nike Model Retailer is one thing now we have by no means seen earlier than; nonetheless is right here to remain!
Nike Model Retailer – “Bodily and Digital”
On July fifteenth, in Seoul, North Korea, Nike opened the world’s first Web3 fashion retail retailer, enabling prospects to expertise the “Bodily and Digital” idea built-in into the shop.
The shop gives these two experiences:
- Transfering shoppers to the in-store AR zones through QR codes!
- A studio of contents permits consumers to course of photograph and video insights for his or her socials utilizing customizable backdrops.
As Nike said, the idea of the Nike Model Retailer helps develop the definition of sport — as a remixed expression of sports activities retail tradition that blurs the road between bodily and digital.
This is not going to be the one Nike Model Retailer, as Nike has plans to open the second Nike Model Retailer in Shanghai in Fall 2022. Following the preliminary doorways in Korea and China, the Nike Model idea will develop into different international locations sooner or later.
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