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Apple seems to have registered ‘Reality’ trademarks: What this could mean for the AR headset launch?

3 years ago
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Tech big Apple might use ‘Actuality’ within the identify and branding of its long-rumoured combined actuality headset, in line with trademark purposes.

Three totally different filings present logos for the phrases ‘Actuality One’, ‘Actuality Professional’, and ‘Actuality Processor’, which correspond to the identify realityOS that surfaced in Apple’s code and a trademark utility that maybe alludes to the working system for the headset, citing Bloomberg, The Verge reported.

The purposes had been submitted by a enterprise referred to as Immersive Well being Options, LLC, not by Apple. To assist maintain their plans secret, corporations like Apple continuously utilise the names of shell corporations when making use of for a patent or trademark.

However, as the unique report factors out, the Delaware-based Immersive Well being Options was registered by Company Belief Co. — one other shell firm that additionally appeared on the realityOS trademark.Along with the US, purposes had been filed within the EU, the UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay.

All three filings point out “digital and augmented actuality headsets, goggles, glasses, and smartglasses”, the report stated. The ‘Actuality One’ trademark might discuss with the identify of the headset itself, whereas ‘Actuality Professional’ signifies a spec-boosted model that Apple has deliberate down the highway, according to the identical ‘Professional’ moniker Apple applies to its higher-end units.

In the meantime, the identify ‘Actuality Processor’ might allude to the headset’s processing unit, which is rumoured to be an M2 chip.

(Apart from the headline and canopy picture, the remainder of this IANS article is un-edited)

For extra know-how information, product critiques, sci-tech options and updates, maintain studying Digit.in.



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