The video games business has loved over a decade of unprecedented progress, turning into not solely essentially the most beneficial leisure enterprise (producing virtually c.$200 billion {dollars}, in line with analysts equivalent to Newzoo – greater than music, movie and TV mixed), but in addition one of the wide-reaching mediums, ready to connect with over three billion folks of all ages and in all components of the globe.
This endurance and attain was additional underlined throughout the pandemic, the place it grew to become considered one of only a few industries to markedly develop, in addition to taking part in a essential function in holding folks related, knowledgeable and entertained via robust instances.
In 2022, the instant image is clearly a little bit tougher as shoppers return to outside pursuits in a post-pandemic world, and a value of residing disaster spurred on by each the pandemic and inflation in lots of markets, disposable revenue is each squeezed and extra divided.
While the expansion within the extra mature western markets is slowing, and in some sectors equivalent to PC and Console really contracting a little bit, rising markets promise new alternatives and new frontiers to discover.
The MENA market is presently the quickest rising market, rising its participant base by over 8.2% this yr and quick approaching 500 million. But it surely’s not nearly gamers, the inventive and publishing aspect of the video games business is growing robust footholds all throughout the area with builders, publishers and repair corporations proliferating, anticipating to drive $5 billion of income by 2025.
Few international locations are extra dedicated to stimulating this progress than Saudi Arabia. Savvy Video games Group is seizing this potential and has already invested billions of {dollars} (c.9% of Embracer and the newly joined ESL FACEIT Group) and is now engaged on the nation’s infrastructure to encourage its personal growth scene via Nine66.
With this in thoughts, we couldn’t consider a greater location for the inaugural PGC Leaders Summit than the vigorous capital metropolis of Riyadh. This two-day summit on thirtieth November and 1st December will focus totally on the MENA market and supply perception into the expansion and alternatives to succeed in gamers in each Saudi Arabia and the broader MENA area in addition to an opportunity to look forward to the applied sciences and enterprise fashions that can form each this area and the broader world video games business within the many years to return.
The PGC Leaders Summit will convey collectively 150 senior leaders to attach offline to share concepts and plan learn how to assemble an modern and thrilling future.
We’ll information discussions with preliminary shows on key tendencies and experiences from thought-leaders, then give approach to targeted roundtable discussions in addition to revealing the PocketGamer.biz High 30 video games companies within the MENA area.
In fact everyone knows the perfect concepts and connections don’t come from a convention room and this occasion can also be about showcasing the sights and sounds of the area, so we’ll be internet hosting luxurious lunches and taking you into the desert for some off-road pleasure, plus there’s even entry to the Soundstorm music competition for individuals who can keep an additional evening!
Finally, we imagine this will likely be an inspirational expertise and we’d such as you to affix us to make it really particular. E-book your house at present and keep tuned for extra bulletins within the coming weeks.
