The ad-free search engine Neeva, based by ex-SVP of Google Adverts, Sridhar Ramaswamy, is now operational in Europe. Initially, the user-first platform was launched in the USA final 12 months, and since then, it has gathered over 600,000 month-to-month customers. The search engine’s Europe enlargement follows a $40 million funding spherical from buyers like Sequoia Capital, Greylock Ventures and extra.
How does Neeva plan to compete with Google?
Per the press launch on Enterprise Wire, Neeva was launched in Europe on October 6, 2022, to rival widespread search engines like google and yahoo by providing “trustworthy search outcomes, no monitoring, and with completely no commercials of affiliate hyperlinks.” On condition that Google already dominates greater than 90% of the search engine market, it’s evident that Neeva has an uphill job competing with the search large. The ad-free search engine states that “the ad-supported web has created vastly misaligned incentives which have made massive expertise monopolies and advertisers richer whereas exploiting the privateness and private knowledge of customers.”
Neeva claims that it provides lightning-fast outcomes with “excessive ranges of accuracy,” eliminating the sponsored content material prevalent on different search engines like google and yahoo like Google. At present, Neeva provides a freemium mannequin to European customers, releasing its non-public, ad-free providers within the area.
When the search engine will get first rate visitors, it plans to launch its premium subscription with options equivalent to VPN and password supervisor.
Neeva additionally permits customers to synchronise apps like e-mail, Dropbox, Slack and extra in order that customers can simply search throughout their paperwork with out compromising their privateness.
What’s Neeva main benefit over different search engines like google and yahoo?
The first benefit of utilizing Neeva appears to be the nameless looking skill and an ad-free expertise. The search engine says that it creates its search stack by crawling, indexing and getting again outcomes from billions of net pages. Additional, it does that with out annoying advertisements that push down the natural search outcomes on platforms like Google. For individuals who are catching up, search engines like google and yahoo use a whole lot of trackers to watch the digital behaviour and habits of a consumer. They then makes use of this data to point out personalised or focused advertisements, which lead to income era for the stakeholders.
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