Google Play hyperlink:
https://play.google.com/retailer/apps/particulars?id=com.simdin.moss
Two months in the past I acquired a really optimistic and inspiring suggestions from you relating to my indie sport Little Journeys (I’m a solo dev). There are variety of modifications and enhancements I’ve launched to the sport primarily based on you suggestions earlier than and after manufacturing launch. I assumed it might be attention-grabbing to share some data in regards to the steps I’ve taken to advertise the sport and information I’ve collected. Please share any feedback, suggestions or options. It helps rather a lot with persevering with the efforts.
I launched totally (manufacturing) the sport on Google Play in mid-August, so roughly 2m in the past and on the similar time I’ve launched a Google ADs marketing campaign on a really low funds (approx. $2/day). My objective is to study the way it works, analyze some statistics and discover issues, which might be improved earlier than I improve the funds (or resign if I resolve it will not fly). To date the sport has approx. 5k cumulative downloads. For the final 30 days avg. CPM is $0.33 and CTR 8.31%. What worries me is the consumer retention fee, which I believe is fairly low approx. 11%/1Day and 1.5%/7Days. My remark from different information (primarily based on Firebase occasions and many others.) is that many customers quit on the first or 2nd mission, but additionally as soon as they attain 3-4 missions they proceed enjoying for for much longer (many extra missions). I think that is due to the too excessive blimp steering entry-level. It’s only a bit too tough to grasp the the management at first. You want a number of minutes of flying to discover a confidence and pleasure, and many of the customers quit after a number of seconds. I do know that is fairly regular (as regards informal video games many of the customers quit extraordinarily rapidly), however I really feel I have to discover a solution to make it simpler at first, and should result in higher retention stats.
One other story is monetization. It is F2P so there are some ADs within the sport and (up to now) just one in-app product (“No ADs”). I did my greatest to make sure ADs aren’t intrusive – they seem fairly hardly ever earlier than a mission (and solely then), plus customers can watch ADs on request to revive after a crash or to get some further Propellers (you accumulate Propellers to trade them within the in-game retailer for numerous power-ups). The income from AdMob is clearly very low, however I believe it is regular at this stage. For final 30 days avg.CTR=4.37% and avg.eCPM=$1.80.
I’m nonetheless studying promotion and monetization particulars and I am pleased to share extra stats for those who’re . I will very a lot respect any recommendation you could share.
