56% agree the passing of online game enjoyment from older to youthful generations is a good custom.
The vacation season is a time full of togetherness, pleasure and gift-giving, and this 12 months, you possibly can add gaming to that record! A brand new world survey, carried out by YouGov and commissioned by Xbox, means that households are utilizing video video games to raised join in the course of the holidays – throughout the globe and throughout generations. Amongst survey respondents who stated they plan to play video video games in the course of the holidays, 38% ranked video video games as certainly one of their prime 5 household actions.
Not only a pastime for teenagers anymore, family-friendly video games like Minecraft and Forza Horizon 5 accounted for greater than 50% of video games performed in the course of the holidays in 2021, a rise over the past 2 years [Internal Xbox Live data from November 2020 – January 2022].
The analysis additionally suggests gaming helps create extra intergenerational connections in the course of the vacation season, for instance:
- Of the survey respondents who say they plan to play video video games with relations in the course of the holidays, 40% plan to recreation with their children, 21% plan to recreation with their mother and father, 5% plan to recreation with their grandparents and 10% plan to recreation with their in-laws
- 56% of survey respondents agreed that the passing of online game enjoyment from older to youthful generations is a good custom
Along with bringing folks collectively in the course of the holidays, survey findings counsel gaming’s fantastical digital worlds present a much-needed escape from real-world pressures to assist folks calm down. Of the survey respondents who play video video games 54% flip to video video games to relieve stress, in comparison with different actions comparable to social media scrolling (46%), studying a ebook (45%) exercising (42%) and self-care actions (33%).
This embrace of gaming amongst households in the course of the holidays additionally represents a brand new period of gift-giving. Among the many survey respondents who say they’re planning to have fun the vacations and provides presents, 30% say they like to provide presents the entire household can get pleasure from. Jimmy O. Yang, actor, comic and frequent gamer is partnering with Xbox this vacation season to assist amplify nice vacation video games and offers the entire household can get pleasure from, together with our Xbox Collection S Gilded Hunter bundle [This Holiday Season Just Got Better: Announcing the Xbox Series S – Gilded Hunter Bundle Coming November 29 – Xbox Wire]. .
“I grew up enjoying video video games with my household, so I used to be excited to companion with Xbox this vacation season,” stated Yang. “I really like maintaining with my family and friends internationally by enjoying video video games, particularly whereas I’m on tour and in the course of the busy holidays. Plus, it retains me humble to know that my nephew can in all probability crush me at Fortnite!”
Gaming is a present that may be shared between generations. With 71% of survey respondents agreeing that the number of video video games obtainable implies that everybody within the household – from children to grandparents – can play, Xbox is thrilled to be celebrating milestone recreation anniversaries this vacation season, comparable to Microsoft Flight Simulator (40-year franchise), Age of Empires (25-year franchise), Forza Horizon (10 12 months franchise) and extra celebratory anniversaries. Providing these video games, and plenty of extra on Xbox Sport Move is a significant solution to instill nostalgia and shared reminiscences into household gatherings this vacation season.
As households and younger folks proceed to reinvent what the vacations seem like for them, Xbox is proud to be part of it. For extra data on the perfect services and products to have fun the vacations this 12 months, make sure to take a look at Microsoft Retailer’s vacation present information and prime Black Friday and Cyber Week financial savings. Buyers may also browse present PC gaming offers right here or go to our Black Friday Hub. For a extra seamless expertise, gift-givers may also arrange a free on-line appointment with a Microsoft product knowledgeable to learn to arrange a brand new gadget like an Xbox Collection S or subscription like Xbox Sport Move or PC Sport Move so it’s able to play from the beginning.
Concerning the survey
Microsoft commissioned YouGov to conduct a nationally consultant survey of the age 13+ on-line inhabitants in every of 6 markets: United States, United Kingdom, Australia, Brazil, Germany, and Mexico. The survey centered on understanding shopper behaviors and perceptions round video gaming because it pertains to different actions and traditions across the holidays. Ultimate pattern sizes have been: n=1,404 in america, n=1,336 in the UK, n=1,254 in Australia, n=1,256 in Brazil, n=1,254 in Germany, and n=1,267 in Mexico.
