PUBG Cellular and world-renowned automobile producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities vehicles into the sport.
Two of the vehicles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automobile can be included within the partnership as an unlockable bonus.
“We’re at all times seeking to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic document of remaining on the forefront of their trade, they made the proper accomplice for us to collaborate with,” mentioned Tencent Video games head of PUBG Cellular publishing Vincent Wang. “We’re thrilled to assist convey collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of world expertise as an entire.”
Driving into the longer term
Quite a few manufacturers have change into more and more involved with cultivating a presence inside the rising metaverse, and profiting from the distinctive promoting alternatives provided in video games. PUBG Cellular alone has already seen quite a few collaborations with huge names outdoors the video games area, together with Ok-pop band Blackpink and automobile producers corresponding to Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers permit manufacturers to convey their merchandise to the eye of latest audiences whereas establishing their presence inside the digital world.
The truth that one of many vehicles included within the occasion is unannounced does increase an essential query: why the secrecy? It’s potential, albeit unlikely, that this new automobile continues to be underneath improvement, by which case Maserati could be utilizing the platform provided by PUBG cellular as a part of its promoting marketing campaign. This stays speculative in the mean time, however would make for an attention-grabbing transfer, and yet one more piece of proof pointing to the exceptional promoting energy of gaming.
The occasion runs from November 18th till December thirty first.
Earlier this yr, we listed PUBG Cellular co-developer Tencent as one of many prime 50 cellular recreation makers of 2022.
