Since its announcement, Starbucks Odyssey – the corporate’s NFT rewards platform – met with blended opinions till now. In keeping with the worldwide espresso chain, its rollout and total reception by customers has since been described as ‘unprecedented’.
Having launched on Thursday, Odyssey was beforehand being tried out by beta testers, with additional testers being added in January subsequent yr.
Whereas initially introduced in September, Starbucks Odyssey is successfully a progress from the corporate’s rewards program. As a substitute, customers earn rewards after they purchase any merchandise in-store, together with any actions they participate in on the Odyssey cell app.
At any time when a person completes actions in-app, customers earn ‘Journey Stamp’ NFTs, with every commemorating parts of the Seattle-based firm’s 51-year historical past. What’s extra, together with being totally tradeable, the stamps and factors can unlock unique experiences and occasions.
For the second, it isn’t recognized how many individuals signed up for its waitlist, however the total reception of those that have tried it has been very optimistic. In keeping with the corporate, 2023 will see the launch of its devoted market, powered by Nifty Gateway.
