Activision Blizzard president and Chief Working Officer Daniel Alegre is leaving the corporate to turn out to be CEO of blockchain firm Yuga Labs, which owns well-known ugly NFTs like Bored Ape and CryptoPunks. Alegre, who was named in a February lawsuit alleging Activision Blizzard misled the SEC about its contested Microsoft merger, will assist Yuga create a “imaginative and prescient of a very interoperable metaverse,” co-founder Wylie Aronow stated in a December 19 announcement.
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“[Former CEO Nicole Muniz], [co-founder Greg Solano], and I’ve been on the hunt for somebody with Daniel’s ability set for a while,” Aronow—whose firm began being investigated by the SEC in October—continued. “He brings worthwhile expertise throughout leisure, e-commerce, and world strategic partnerships—all of that are essential points of an immersive web3 world constructed by creators and for creators.”
This isn’t Alegre’s first time getting near the crypto solar. Earlier this yr, Microsoft referred to as Activision Blizzard “a key function within the improvement of [its] metaverse platforms,” and Alegre has intensive background in tech management, having labored at Google for 16 years previous to his becoming a member of Activision Blizzard in 2020.
About his new function, Alegre stated that “Yuga Labs has shortly made a reputation for itself by means of a strong mixture of storytelling and community-building.”
“The corporate’s pipeline of merchandise, partnerships, and IP represents an enormous alternative to outline the metaverse in a approach that empowers creators and offers customers with true possession of their id and digital property,” he continued. Earlier this month, NFT collectors filed a category motion lawsuit towards Yuga, claiming the corporate deceived patrons by inflating costs by means of alluring, however paid movie star endorsements.
Seems like a match made in tech heaven to me. And similar to when your highschool buddy posts her unhappy diamond ring on Instagram after she will get engaged to that man you by no means preferred, Alegre has posted his chosen Bored Ape on Twitter. Bitcoin information website CoinDesk stories that Alegre has chosen “Mutant Ape #3850 as his new profile image (PFP), reflecting his evolving id in Web3.”
Certain, babe, I’m joyful for you. Congrats to the brand new couple—keep out of bother, when you can.
