Final week’s PGC London 2023 occasion boasted many talks and panels providing super insights from a wide range of views on the place the cell market is and the place it is heading.
One in every of these talks was from hypercasual writer Voodoo, entitled “Multiplying your sport’s margins with Voodoo’s informal publishing staff”. On this speak Voodoo’s Head of Publishing Alex Shea mentioned the important thing benefits that Voodoo is uniquely positioned to leverage of their enterprise mannequin and different elements of their enterprise, together with their forays into Web3 know-how.
Nonetheless, one key takeaway from speaker Alex Shea was his assertion that “Hypercasual is lifeless,” which for a writer that made its title in hypercasual is a fairly daring factor to say. The proof for such an announcement?Shea noticed that each one the hypercasual video games which Voodoo revealed and which proved profitable in 2022 have been present titles relatively than newly developed ones.
Hypercasualty
Based mostly on the details, Shea definitely is not making a controversial assertion merely for the sake of it. Late final 12 months Voodoo launched a brand new informal and midcore publishing division, a sign that they’re already making an attempt to diversify their publishing lineup in anticipation of a hypercasual ‘bust’.
Though Shea did not elaborate on the explanations for such a factor we are able to take an informed guess that oversaturation of the hypercasual market may show a significant factor. Given how profitable the hypercasual style has been, and the brief, disposable nature of the video games, it’s turning into tougher and tougher for novel ideas to face out of the gang.
Equally, Voodoo’s resolution to step into Web3 with their cryptocurrency ventures could also be an try and capitalise on the continued ‘crypto winter’, with the expectation of a growth to come back after the bust. Total it’s an fascinating sequence of strikes that sees Voodoo stepping away from what has fuelled their preliminary success into what they predict would be the extra secure world of midcore publishing.
