SocialPeta’s report on cell recreation advertisingin 2022 delves into the efficiency of various genres all year long.
Technique video games noticed a ten.52 p.c improve in total downloads worldwide. Market share between iOS and Android units remained comparatively secure, with Google Play accounting for 58.24 p.c in comparison with 60.69 p.c in 2021.
Nevertheless, the style noticed a 9.48 p.c decline in 2022 in comparison with 2021, exhibiting that this improve in downloads didn’t translate into income. The App retailer noticed its market share improve from 74.75 p.c to 76.04 p.c. The report states that “the expansion fee of downloads of technique cell video games is barely larger than the general common, whereas the income is decrease than the general change.” This means that, regardless of the problems confronted by the cell recreation market in 2022, the technique style has managed to climate the storm extra successfully than some others.
Promoting technique
2022 noticed 4500 technique recreation advertisers, on par with figures from 2021. There have been a mean of 1671 month-to-month lively advertisers, nevertheless there was a pointy improve in H2 in comparison with H1, with the month-to-month figures coming near, or exceeding, 1700. Nevertheless, solely 33.42 p.c of creatives had been new, with a pointy decline between April and Might. Nevertheless, there was a pointy improve in new creatives in November, with virtually 40 p.c of creatives for the month being new, coming near the yr’s peak in January.
Technique video games accounted for 5 p.c of advertisers, with South East Asia, Hong Kong, Macao and Taiwan, and Japan and Korea having the very best share of lively advertisers at virtually six p.c every.
The style was answerable for 11 p.c of all cell gaming creatives, with Africa seeing the lion’s share at 11.22 p.c. South East Asia and the Center East additionally noticed a excessive variety of creatives. This means that advertisers for the style are more and more centered on rising and mobile-first markets.
iOS noticed a barely larger market share in technique recreation promoting in comparison with iOS units, at 52 p.c. Nevertheless, Android had a 62 p.c majority share of creatives, with advertisers creating a mean of 1108 creatives every in comparison with 607 on Apple units.
The highest ten video games by promoting on iOS and Android noticed eight video games seem on each record, together with the highest performing video games on every platform. iOS’s high performer, The Ants, ranked as quantity seven on Android’s record, whereas in distinction Android’s high performer, The Grand Mafia, got here in as quantity 4 on the App Retailer. Apparently, all however one recreation recognized as a high performer is a technique simulation, exhibiting a powerful choice for this subgenre amongst advertisers.
A report by Azur Video games in December discovered that technique video games had tripled in recognition over the course of the yr.
