The UK’s CMA continues to offer points for Microsoft because the tech big tries to get its buy of Activision Blizzard authorised throughout the globe.
Whereas it could have appeared at one level that this deal can be a simple feat for Microsoft, every day now it looks like the probabilities of it closing are happening at an alarming price.
We noticed a part of that occur at present, with the CMA publishing its provisional ruling which explains why it at the moment sees this merger as one thing that’ll in the end make the {industry} much less aggressive, and be dangerous for shoppers.
GamesIndustry.Biz’s Christopher Dring factors out some fairly revealing numbers which will additionally assist clarify why the CMA is taking the stance it’s.
In line with a survey run by the CMA, 73% of gamers said that they’re a PlayStation consumer due to Name Of Obligation, whereas solely 69% of customers stated it was the first-party exclusives that drove them to the platform.
Futhermore, when requested if the present Name Of Obligation title obtainable was not launched on PlayStation, 53% stated they’d have nonetheless caught with the platform, whereas “round three in ten,” or 31% would have purchased one other system. 7% of individuals stated they simply wouldn’t have purchased a gaming system.
Of the individuals who stated they’d purchase a unique or one other gaming system, 61% responded they’d purchase an Xbox over going with a PC able to the video games they’d look to play.
These survey outcomes shed extra mild on why the CMA is taking the stance it’s, and implementing what may very well be industry-changing alterations to the deal if it occurs with certainly one of its urged situations.
Microsoft is doing no matter it will possibly to get the deal by way of, so we’ll nonetheless must see the way it develops within the coming weeks.
Supply – [GamesIndustry.Biz, UK CMA]
