Regardless of the absence of cryptocurrency advertisements, this 12 months’s Tremendous Bowl nonetheless managed some geek-friendly ads. There was even a riff on “the basic intro from the Tremendous Mario Bros. Tremendous Present, the live-action collection that ran from 1989-1991,” based on Kotaku: the notorious Mario Rap, which marketed Mario’s plumbing enterprise (and in its 2023 model featured the URL for a web site).
[T]hat web site is certainly up and working, and is every little thing you’ll hope it will be from a struggling small enterprise servicing the Brooklyn and Queens areas. There’s extreme animation, damaged picture hyperlinks, a careers web page (nonetheless below building, sadly) and even a novelty mouse cursor.
Kotaku’s article contains each variations of the rap, together with reactions from Twitter. (Apparently the telephone quantity within the commercial actually works).
There have been additionally a number of advertisements from main tech corporations. Google bought an extended advert touting their Pixel telephone’s skill to take away folks from pictures (starring Amy Schumer, Doja Cat, and Giannis Antetokounmpo), whereas Workday drew consideration to its enterprise-grade finance and HR software program with an advert during which precise rock stars like Ozzy Osbourne, Joan Jett, blues participant Gary Clark and members of KISS all urged the software program’s company customers to cease calling themselves “rock stars”.
Different tech-company advertisements aired from E*Commerce, SquareSpace, and a star-studded Uber One advert during which rapper Puff Daddy auditions singers for his or her new jingle.
There have been additionally the compulsory superstar reunions — like Snoop Dogg and Martha Stewart, or the actors from Breaking Dangerous. However for comedian e-book geeks, a trailer for D.C.’s new film The Flash included a shock look by Batman — play by each Ben Affleck and by a 71-year-old Michael Keaton, a full 34 years after Keaton performed the caped crusader in Tim Burton’s 1989 film Batman. “Worlds collide in The Flash when Barry makes use of his superpowers to journey again in time as a way to change the occasions of the previous,” based on a press launch cited by Individuals.
James Gunn, director of Guardians of the Galaxy and new co-CEO of DC Studios, just lately stated, based on Deadline, that The Flash “might be one of many biggest superhero motion pictures ever made.” He added that the movie’s storyline “resets every little thing” for the franchise.
The final Blockbuster video rental retailer in America performed its personal promoting prank in the course of the Tremendous Bowl. They introduced their very own advert which might solely be considered on their Instagram feed throughout halftime — or in particular person at their retailer in Bend, Oregon. However, as CNN factors out, “the shop can be renting VHS copies of it for $2.”
And for these geeks involved concerning the drawbacks of local weather change-fighting autos, RAM vehicles ran an advert about “Untimely Electrification” — for shoppers enthusiastic about electrical autos however “missing the boldness about getting and with the ability to preserve a cost.” (Though disclaimer printed on the backside of the advert warned “Get excited, however not too excited. Pre-production mannequin proven. Availability within the U.S. anticipated late 2024. Vary lengthening know-how to come back later.”)
