Fntastic, the studio behind The Day Earlier than (opens in new tab), has launched yet one more assertion concerning the state of the sport and its ongoing trademark dispute. In a brief put up on Twitter yesterday afternoon, Fntastic mentioned that its trademark has apparently been snaffled by a calendar app, that its movies have been taken down from YouTube because of trademark difficulty, and that the present holder of the trademark has provided to debate issues with the studio. The studio adopted up its tweet with a hyperlink to a delisted YouTube video (opens in new tab) which—per the Wayback Machine (opens in new tab)—used to point out a clip of somebody enjoying The Day Earlier than on PC.
The assertion says solely that the “so-called ‘proprietor'” of The Day Earlier than’s trademark is the “creator of the calendar app”. Fntastic does not explicitly title or hyperlink it, however I’ve to imagine that the app in query is TheDayBefore (D-Day Countdown) (opens in new tab) from TheDayBefore Inc. When Fntastic first introduced its trademark troubles (opens in new tab), it seemed like its sport’s title had been nabbed by a South Korean applicant, and that app is a South Korean product (opens in new tab), in spite of everything.
So, does it appear like issues are on their solution to being resolved? Probably not! Fntastic says that the app creator “ambiguously provides to contact him [sic] to debate one thing, however what?” I am not a copyright lawyer however I would think about what he needs to debate is the disputed trademark, but the tone of Fntastic’s assertion makes it sound just like the studio is not eager to enter that dialogue itself.
The studio concludes its assertion with a rallying cry: “We’ll combat. Energy is within the reality,” which could have gone over higher if Fntastic hadn’t burnt just about each shred of goodwill it is ever had over the course of the final couple of months. As it’s, it simply feels just like the studio has fallen sufferer to its personal blunders, and statements like these come off as a determined try to recast itself within the function of an underdog, an try which, predictably, hasn’t gone down effectively with its viewers (opens in new tab).
So it is not going effectively, and it nonetheless actually seems like Fntastic desperately wants to rent a correct advertising and marketing crew as a substitute of firing off Twitter statements like this one and the one it put out final week decrying “disinformation” (opens in new tab). I maintain considering Fntastic has hit the nadir with its former followers, but in some way I maintain being confirmed mistaken.
