The smash-hit runner recreation Minion Rush, developed by Gameloft, and based mostly on the Illumination franchise Despicable Me, will quickly be celebrating its tenth anniversary. And extremely, in that point ,the sport has chalked up over one billion downloads throughout Android and iOS and over 90 trillion bananas collected!
The decidedly Euro-flavoured film was a shock hit when it was launched in America, finally spawning sequels and a shock merchandising hit within the type of the monosyllabic yellow Minions. Inevitably the model’s attain prolonged to cell, with the sport Minion Rush hitting the bottom operating in June 2013.
SVP of manufacturing for Common Video games and Digital Platforms, Jim Molinets, spoke in regards to the magic that made the sport successful. “Minion Rush’s success is a mirrored image of our unimaginable participant group who proceed to embrace the enjoyable and accessible gameplay and supply invaluable enter, serving to form what the sport has develop into during the last decade,” he mentioned. “We stay up for celebrating this important milestone with our followers all yr lengthy and delivering contemporary new content material and updates.”
What makes Minions nice?
The Minions had been lab grown to be the right advertising instruments. Diversified, kid-friendly, pleasing to the attention. And though oversaturation has arguably turned the yellow monsters into extra of a frustration than a cutesy cultural icon, their advertising potential can’t be overstated.Nonetheless, regardless of the rapid draw of the characters alone, Minion Rush doesn’t solely depend on these banana-obsessed juggernauts.
As CEO and co-founder of Layer, Rachit Moti defined to us “One of many key causes this recreation works is that Gameloft fastidiously chosen a style and idea that works. Minion Rush doesn’t attempt to do an excessive amount of. Like different video games, the mechanic is straightforward which makes it simple for any ability stage to interact with. However it’s not only a bunch of Minions sliding round: it provides depth and stands out from different runners by integrating totally different areas from the Despicable Me collection, which function backdrops to every stage. It additionally supplies gamers with the power to gather totally different Minion costumes as they advance by means of ranges.”
The sport can even be mirroring different limitless runners resembling Subway Surfers by celebrating their tenth anniversary with a “World Tour” particular occasion. This may take gamers by means of new areas based mostly on main international locations, and is meant to showcase the worldwide attraction of the sport and the studio.
So if you happen to’ve but to seek out out what all of the fuss is about, now could be the right time to meet up with it.
