In case you’re a cellular recreation developer you already know all about Highlight, the main cellular promoting platform. You in all probability depend on it to deliver customers to your video games of their droves.
Properly learn on, as a result of modifications are afoot.
Firstly, it’s not referred to as Highlight any extra. Any further you’ll be coping with Gamelight, following a significant rebrand.
Gamelight is rising quickly, including new options and instruments on a regular basis, so we thought this might be a superb second to ensure you’re on top of things.
For the uninitiated, Gamelight was Initially launched by Germany-based cellular recreation developer and writer LOUD Ventures, an organization whose earlier titles have reached the highest 10 highest-grossing and free app rankings in additional than 30 nations.
These nations embrace main markets just like the US, the UK, Germany, and France.
So how does it work?
In line with Gamelight co-founder Günay, “Gamelight’s algorithm analyzes customers’ playtime, engagement, competitor recreation utilization and demographics information to determine customers with the very best likeliness of long-term engagement on our companions’ video games.”
Fellow co-founder Florian provides, “Now we have unique entry to the mentioned information factors, whichplaces us in a transparent benefit over different UA sources which can be merely linked to 3rd occasion apps.”
Gamelight additionally makes use of a novel rewarded playtime system, which sees gamers incomes factors based mostly on how lengthy they play for. Successfully a loyalty program, this technique has confirmed enormously efficient at creating a faithful playerbase.
The platform targets options like age, gender, competitor video games, and lookalikes to supply bespoke suggestions to every participant individually, whereas on the similar time optimizing advert campaigns for the absolute best ROAS and Retention Fee.
The truth is, Gamelight boasts a 100% advertiser retention charge, with zero churn.
All of this performance is offered by an intuitive dashboard, at the moment being utilized by among the largest cellular recreation publishers on the earth.
This highly effective instrument provides advertisers whole management over their UA campaigns and focusing on preferences, whereas additionally offering huge datasets to assist them make their subsequent strikes.
You may learn extra concerning the Gamelight dashboard and its distinctive options HERE.
To speak to one in all Gamelight’s cellular recreation advertising specialists, write to [email protected]
