Lumikai has launched the most recent State of India Gaming Report in partnership with Amazon Internet Companies (AWS) that brings to gentle a number of attention-grabbing items of data like the expansion of the e-sports market together with paying customers, girls gamers, and demand for India-themed video games. It has surveyed 2,240 smartphone customers from numerous locations and demographics.
Listed below are 3 fascinating findings from the report:
State of Indian Gaming Report highlights
1. Rising participation and funds within the gaming business
In accordance with the report, the variety of avid gamers in India grew fourfold yr on yr from 150,000 in 2021 to 600,000 in 2022. It may leap one other 2.5x within the coming 5 years to hit 1.5 million customers by 2027.
The entire business reportedly raked in $40 million final yr and is claimed to the touch $140 million by 2027 at a CAGR of 32 p.c.
Nicely, the gamers should not solely taking part, however they’re additionally paying up as round 64% of paying avid gamers spend on in-app purchases, and about 57% of them are on subscription funds.
General, a big proportion of gamers as much as 59% have apparently began spending on video games within the final yr. Extra of those gamers (round 50%) are all for informal video games, intently adopted by a requirement for mic-core titles at 48% and eventually, hyper-casual and RMG video games at 39 p.c.
The potential to earn is the important thing impetus for 45% of paying gamers. Willingness to pay and higher content material in addition to in-game goodies additionally excite gamers to pay up.
2. Change in gaming preferences
As already mentioned, extra individuals are taking part in informal video games like Sweet Crush and Ludo King. Not solely that, a major variety of gamers at about 35% have revealed that they’ve elevated their play hours within the final 12 months.
An thrilling factor we discovered is the rising love for Indian-themed video video games. This consists of 82% of avid gamers all for Indian mythology, 79% on the lookout for video games with Indian themes and historical past, and 78% choose video games primarily based on Indian celebrities.
3. Behavioural traits within the gaming house
Some notable behavioural patterns embrace 98% of Indian avid gamers on smartphones, 23% taking part in on PCs/laptops and 14% on gaming consoles. Most of those gamers (at about 56%) reside in non-metros. The gamers are spending 8.5-11 hours per week and apparently, girls are likely to spend extra hours taking part in than males. The typical time spent per week was highest in video games like BGMI and Conflict of Clans whereas extra hardcore video games like DOTA 2 and Genshin Influence have been shut second.
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State of India Gaming Report
Lumikai
AWS
Gaming
Video games
Indian gaming
Gaming in India