Whereas their 10 week quest to unfold a message of sustainability whereas visiting video games studios throughout Europe could also be over, there’s nonetheless a lot to study and luxuriate in from the movies that CEO of Matchmade Jiri Kupiainen and GamesForest.Membership’s Maria Wagner made alongside the way in which.
We adopted them week by week – click on right here to see the sequence in full – as they documented their travels with unique video interviews with the big-name studios they visited.
Their message is an easy one. Until all of us get smarter in regards to the necessity and logistics of our enterprise journey, the worldwide turnaround in CO2 manufacturing that we’re all praying for is not going to occur.
In Malmö, Sweden Jiri and Maria caught up with Sybo CEO Mathias Gredal Nørvig to speak Subway Surfers and study precisely how one will get a recreation to be downloaded 4 billion occasions… Sybo are additionally one of many founding members of the UN’s Enjoying for the Planet marketing campaign and Mathias has some nice concepts on main with values and utilizing the attain of the video games business to struggle local weather change.
Jiri Kupiainen: Every week earlier than we have been because of arrive in Copenhagen, the information that Subway Surfers had reached 4 billion downloads hit the gaming websites. Sybo had already been talked about by lots of our different interviewees as a frontrunner in local weather motion within the business, and the information made it clear that we needed to interview them. Fortunately I knew Philip [Hickey] who just lately joined as their CMO and Mathias the CEO from earlier than, so we discovered a time that labored for everybody regardless of them being busy with post-GDC actions and finishing the transfer to their new workplace house.
Working the corporate behind essentially the most downloaded recreation in historical past and thus one of many greatest leisure franchises on the planet meant that Mathias had rather a lot to say on tips on how to construct an organization that may ship one thing like this. However he’s additionally one of many key individuals behind the United Nation’s Enjoying for the Planet initiative, and Sybo has a protracted historical past of taking the planet into consideration in how they run the corporate and what they put of their video games.
Out of the 15 episodes we’ve finished, this ended up being the one one which solely has one interview in it. We attempt to follow an episode size of round 25 minutes, and ultimately merely didn’t discover the rest to chop within the nice considerate dialog with Mathias. It’s additionally a particular episode as a result of Copenhagen was the final vacation spot of our journey, making this the final “correct” episode of the YouTube sequence. Subsequent we’ll transfer on to recapping what we realized, and hopefully turning these classes into motion.
I’ve stated many occasions earlier than that we’re not coping with a lack of know-how or assets, however a scarcity of management. We attain half the individuals on this planet and are the dominant type of media for this century – it’s time to simply accept the accountability that comes with that. It’s essential that we run our firms in a sustainable method, scale back our emissions, compensate what we are able to’t scale back, and many others. – however on the finish of the interview, Mathias summed up the sentiment that has been increase in our tiny undertaking crew superbly:
“What you do in your workplace doesn’t matter, and what you do with sooner or later’s income truly doesn’t matter both – but when you can also make 4 billion individuals conscious of one thing, then I believe we have now one thing.”
What’s going to we do with that energy?
