Nike’s metaverse division Nike Digital Studios has partnered with sport writer EA Sports activities to combine Nike’s NFT platform .Swoosh — which stays in closed beta — into EA Sports activities’ portfolio, though no specific sport titles have been talked about.
Bringing collectively two of the largest names in sports activities leisure, this collaboration is EA’s first official try at integrating blockchain into its experiences.
The outcome will see some .Swoosh’s NFTs obtainable in sport by way of participant customization.
“Working with .SWOOSH, we’ll carry creativity and self-expression to the forefront for followers as they join, compete and share their love for sport,” commented EA SPORTS & Racing’s SVP of name Andrea Hopelain.
Basic supervisor at Nike Digital Studios Ron Faris added, “Nike and EA SPORTS share a dedication to innovation, creativity, and excellence, and we’re thrilled to accomplice with them. This partnership will permit us to unlock some unimaginable new experiences for our .SWOOSH neighborhood and the large EA SPORTS fan base.”
