It is arduous to elucidate the enchantment of the assorted Truck Simulator video games to somebody who hasn’t performed them. They’re nearly like chill-out video games, an expertise the place you do all of the pondering firstly (your route and cargo) earlier than enjoyable for some time with the radio and watching the surroundings drift by. I am certain the precise trucking life could be very totally different however, to me, these video games are all about attaining a form of freeway zen.
Perhaps the trucking life is just not that totally different, nevertheless, as a result of one of many largest transportation firms on this planet, Schneider Nationwide, is now American Truck Simulator gamers… and it likes what it sees—a veritable hotbed of truck-loving expertise that will effectively want a job, and need to check out the actual factor.
American Truck Simulator now options billboards with recruitment advertisements dotting its digital United States (thanks, GamesRadar+), which level gamers in the direction of Schneider’s careers web page. And in line with the builders, that is the primary of what could also be many.
“Although we’ve beforehand used the in-game billboards to showcase quite a lot of thrilling updates,” says SCS Software program in an replace, “this new addition is now within the try-out part and we consider it holds promise in providing one thing invaluable to our video games in addition to the automotive business.”
There’s some bumpf about how Schneider Nationwide matches into offering fascinating natural particulars to the sport world, earlier than we get to the actual motive. Apparently there is a lack of truck drivers, and this enables SCS Software program “to help the necessity of the trucking business on the whole contemplating the present scarcity of expert professionals.”
SCS says that American Truck Simulator is “the testing floor for these dynamic billboards” however, ought to issues go effectively, count on to see related rolling out throughout the assorted video games within the collection. The developer reasonably optimistically calls the advertisements “significant visible property that transcend conventional promoting” however there’s nothing new underneath the solar: I keep in mind seeing dynamic billboards for Obama’s presidential marketing campaign in Burnout Paradise. Marvel what number of votes that scored him?
Participant response is break up, although I might say broadly on the constructive aspect. Those that do not prefer it are the type that do not need IRL advertisements within the sport in any respect. Others admire the additional immersion that in-game advertisements can add to one thing like American Truck Simulator which, lest we neglect, is a simulation of driving a truck throughout a rustic that reasonably likes a billboard. It was ATS fan Pasquale who noticed via the noise, although, and noticed the massive image behind SCS’s announcement: “Perhaps at some point we may drive an actual truck over the web!”
