Drest, builders of the luxurious trend cell dress-up recreation of the identical title, has acquired £15m ($19m) in funding as a part of the continued improvement of Drest 2.0.
The funding comes instantly from Drest co-founder and co-chair Graham Edwards. Drest has gathered vital consideration and funding from throughout the trade, in addition to collaborations with quite a few high-profile trend manufacturers comparable to Gucci and Prada. This new funding will go in direction of scaling Drest, together with the event of a brand new “metaverse-enabled model” of their present title.
CEO of Drest, Lisa Bridgett commented, “We’re thrilled to have secured funding to assist us scale DREST, particularly in such a tricky market. That is testomony to the power of our product supply and pipeline of concepts. We are actually able to take the enterprise to the following stage, and provide a brand new one-of-a-kind expertise to our customers whereas sustaining the core parts of the sport. There’s an plain curiosity in gaming from the luxurious trend and life-style industries and we’re very nicely positioned to cater to this growing demand. We very a lot sit up for the following chapter.”
Shifting from cell to metaverse and extra
Drest has confirmed to be significantly bold with their plans for his or her title. Earlier within the yr Drest introduced on web3 skilled Henri Holm as CFO earlier this yr. It appears then that this newest funding is ready to dramatically speed up their plans to push Drest to a wider viewers.
What’s clear is that the studio’s metaverse ambitions mirror these of many who wish to carry real-world manufacturers into the digital realm. And with main trend manufacturers all the time angling for extra visibility, the digital world within the palm of practically ever participant’s hand could also be their golden ticket.
