An nameless reader quotes a report from TechCrunch: Pokemon GO maker Niantic laid off 230 staff immediately, only one 12 months after it laid off round 90 staff. Throughout final 12 months’s layoffs, Niantic canceled 4 initiatives, together with a Transformers sport. Some Niantic video games will meet the identical destiny this time round. After 4 months within the App Retailer, Niantic is shutting down NBA All-World; the corporate may even cancel manufacturing on a sport primarily based on the Marvel franchise. “Within the wake of the income surge we noticed throughout Covid, we grew our headcount and associated bills in an effort to pursue progress extra aggressively,” CEO John Hanke wrote in an e mail to staff, cross-posted to the corporate weblog.
This has been a standard chorus among the many lots of of tech firms which have performed layoffs during the last 12 months — firms claimed they overhired throughout the pandemic and now have to right-size their groups. In Niantic’s case, Hanke mentioned that income has returned to pre-pandemic ranges, and new initiatives haven’t delivered as a lot income as they might have hoped. One such new venture is Peridot, a Tamagotchi-like cellular sport. Niantic’s first try at authentic IP since Ingress, Peridot launched in Could. However in keeping with market intelligence agency Sensor Tower, Peridot has solely made $1.4 million in gross in-app buy income to this point. […] Pokemon GO is Niantic’s money cow, pulling in additional than $1 billion in in-app purchases every year since 2020. However gamers have additionally been feeling slighted by Niantic’s in-app buy system. […]
Although video games like Peridot haven’t but proved financially sustainable, Niantic has a complete enterprise arm separate from its personal video games. Niantic’s Lightship AR developer package makes it doable for any developer who is aware of methods to use Unity to make AR video games. Builders even have entry to Niantic’s spectacular visible positioning system (VPS), which lets customers work together with native landmarks of their real-world environment. Hanke even talked about in his word to staff that the corporate desires to ramp up its deal with constructing for mixed-reality gadgets and AR glasses. So, if Niantic can not seem to make a profitable follow-up to Pokemon GO, perhaps its developer instruments can maintain the corporate heading in the right direction.
