A brand new cell recreation improvement studio, Closing Idea, has secured $2.3m in funding in a spherical led by video games funding agency a16z.
The studio guarantees to deal with that perenially nebulous however nonetheless helpful viewers of “non-gamers” who they imagine their two new titles, each seemingly primarily based round housing, will enchantment to. The cash comes from an all-star line up of investor corporations such because the aforementioned a16z (Joshua Lu, previously of Zynga and Meta), Powerhouse Capital (who’ve additionally invested in Playtika and Scopely) and founding father of Proletariat video games Seth Sivak.
Co-founder Nitin Rajinikanth commented, “Video games have historically been all about fantasy, a tough fork from the actual world. We began Closing Idea as a result of we imagine there’s a possibility for enjoyable that’s nearer to the world we stay in.”
“Our first two titles, HOUSE RUSH! and NEIGHBORHOOD RUSH! are for the 70M+ individuals who browse Zillow only for enjoyable,” he provides. Home Rush itself is at present out there to enroll in playtesting on iOS.
Dashing into the neighbourhood
Though details about Closing Idea is skinny on the bottom for now, it’s probably that they’ve been engaged on their two debut titles in stealth mode for a while now. With the titles releasing on cell we will speculate they is perhaps referring to the hypercasual or hybridcasual market which is the place most stereotypical non-gamers could be discovered.
Most of the firms the buyers have beforehand labored in – or invested in – embrace a bevy of our Prime 50 Sport Makers of 2022, resembling Playtika or Blizzard. We are able to safely decide that the enchantment of a studio like Closing Idea, the place the co-founders notice they’ve already efficiently had two of their firms purchased when pursuing related methods, is probably going the attainable cash made upon exit.
What’s most attention-grabbing, nevertheless, is that Rajinikanth touches upon the “strategic mixture of gaming consultants and actual property operators + influencers” that Closing Idea will apparently utilise of their improvement. It’s an eclectic combine definitely, however simply the thought alone of what they might be seeking to accomplish is certain to convey vital consideration to the corporate.
