The Model Japan 2026 analysis survey outcomes have revealed that Nintendo continues to be an extremely-popular identify with Japanese youngsters, with the each the corporate model and the Swap console solely being crushed by YouTube.
As reported on (and translated) by Automaton Media, Nikkei BP Consulting’s survey requested a pattern measurement of 37,000 Japanese youngsters what their favorite manufacturers are again in December. The listing featured over 1,000 totally different names from electronics firms to retailers.
YouTube simply took the top-spot, however the Nintendo Swap sits comfortably in second place, forward of the broader branding of Nintendo itself in third. Maybe not a shock when Nintendo’s video games dominate the highest 100 most-popular titles with Japanese teenagers (although Minecraft and Fortnite reign supreme).
Apparently, each Nintendo and the Swap can be forward of Pokémon and Disney for the under-20s crowd — two completely gigantic manufacturers that you just’d assume could be among the many prime 5, however Pikachu and co. had been the seventh most-popular, with Disney three locations beneath it in tenth. Effectively, Kirby is cuter than any Disney character, proper?
Trying throughout all age teams surveyed, and YouTube slips to quantity 2 behind brewing and distilling firm Suntory, whereas retail chains Daiso and Muji additionally stay within the prime 5. In the meantime, Nintendo is way more-popular throughout the wider unfold, sitting in twelfth, with Disney shut behind in 14th. The Swap slides all the best way right down to 59, with Pokémon tumbling to 201st.
This is the complete prime ten from the Below 20s survey, with their placement throughout all generations listed subsequent to the model:
- YouTube (2)
- Nintendo Swap (59)
- Nintendo (12)
- Daiso (3)
- Muji (5)
- LINE (31)
- Pokémon (201)
- Saizeriya (13)
- Amazon (18)
- Disney (14)
In fact, when trying on the wider survey, this does not embrace each single citizen in Japan, and plenty of manufacturers which might be thought of even larger resembling Disney and Pokémon have an enormous worldwide viewers. Nonetheless, these outcomes paint a reasonably attention-grabbing image.
The Swap and Swap 2 proceed to dominate gross sales charts in Japan, with the latest console racking up nearly 100k gross sales final week alone and the Swap 1 nonetheless shifting round 20k models.
Are you stunned by the Swap’s recognition amongst teenagers/?Had been you anticipating Disney and Pokémon to be greater? Tell us within the feedback.
